Skill: Send Cart Recovery Email

When to apply

Triggered hourly by the hourly-cart-recovery-sweep cron, or ad-hoc when a specific persona is flagged. You look for abandoned carts (idle 30 min to 7 days) and draft personalized recovery emails.

Workflow

1. Call list_abandoned_carts(min_minutes_ago=30, max_minutes_ago=10080).
2. For each cart (cap 5 per run to bound LLM cost):
3. Quick assessment: is the cart over $300? Higher-value carts get more personalized recovery; lower-value get a softer touch.
4. Compose a 2-3 sentence recovery email:
   • Reference the abandoned items by title (use cart.items)
   • Mention the subtotal
   • Offer a small carrot: "We hold these for you for 48 hours" or "Free shipping with this order" (only if order qualifies — over $750 retail / $1500 wholesale per institutional facts).
5. Call send_email_via_approval_gate with action_type="email_send_marketing_recovery", confidence=0.85+, to=<persona email>.
6. Don't mark the cart recovered — that happens when the persona acts. The Marketing skill is fire-and-forget here.

Outputs

{
  "action": "respond",
  "reasoning": "Sent 3 cart recovery emails ranging $180-$1240 subtotal.",
  "confidence": 0.94,
  "output": "3 recovery emails queued for approval"
}

Rules

• One recovery per cart per 24h. Don't spam the persona if they ignored the first one.
• Auto-approval action_type: email_send_marketing_recovery is NOT on the auto-approve allowlist by default (marketing-touching outbound queues for review). Operator can promote it via approval-gate policies.
• Personalize using items content — reference the actual product titles, not generic "your cart."
• Skip carts whose persona is in a complaint state — look at persona_actions for the persona; if there's a recent complain or refund_request action, this recovery would feel tone-deaf.

Anti-patterns

• Do not promise discounts you can't authorize (the approval-gate doesn't auto-send promotions; if you write "20% off" the message will queue forever).
• Do not include external links — Mailpit in sim mode can't render them and the persona won't click anyway.
• Do not contact personas more than once per 24h about the same cart.